I audit and optimise App Store listings — fixing the metadata, keywords, and conversion elements that determine whether your app gets found and downloaded.
I'm Sithum Fernando — Senior ASO Specialist at Enliven Designers and an independent consultant in GEO (Generative Engine Optimisation) and digital growth strategy. With over 15 years in digital marketing, I work at the intersection of search, content, and conversion to improve app visibility and install rates across the Apple App Store and Google Play Store.
linkedin.com/in/csmfernandoA structured diagnostic of your app's current store performance.
Implementation-ready improvements based on the audit findings.
I examine your app listing across all key ASO factors — keywords, metadata, visual assets, and competitor context — to identify where installs are being lost.
You receive a clear, actionable report outlining the specific gaps and opportunities found — no fluff, no generic templates. Everything is specific to your app.
If needed, I provide complete rewrites and directions on asset optimisation — so improvements can be implemented with ease, without any guesswork on your end.
Current role as Senior ASO Specialist, working on real app growth campaigns — not theoretical frameworks.
A foundation in SEO, content, and audience strategy that informs every ASO recommendation I make.
Everything I do ties back to installs, visibility, and conversion performance — not vanity metrics.
I combine specialist judgement with AI-assisted tooling to surface insights faster and more accurately.
If you have been reached out to by us, it means we want to help you! If you'd like our help, simply reply to our outreach. We don't accept open audit requests and only work with selected projects who we think could really benefit from our Audit and Fixes to improve reach and results. Audit selections are conducted exclusively via outreach from us.